From My Skin to Yours: A Note from Our Co-Founder, Shamina Shaikh

Dear You,

I didn’t set out to build a skincare brand.

Like many women, I was just searching — for products that worked, that felt good, that didn’t make me question what I was putting on my skin. I tried the trendy brands, the DIYs, the “natural” ones, the clinical ones… but nothing ever felt quite right. Either the ingredients were too harsh, or the promise didn’t match the experience.

That’s when I realized: maybe what I was looking for didn’t exist — yet.

So I created Luraya.

Not just a skincare brand, but a commitment. To clean, effective, and honest beauty. To celebrating real skin — not flawless, not filtered, but cared for. To building something made for Indian women like me — who juggle a million roles, who care deeply, and who deserve better.

Every product we make at Luraya is crafted with intention. We obsess over ingredients, not trends. We choose gentle botanicals, proven actives, and skin-loving formulations that are as kind as they are effective. No gimmicks. No harmful chemicals. No shortcuts.

But more than anything, Luraya is a feeling — of confidence, of care, of coming home to yourself.

If you’ve ever felt overwhelmed by skincare, unsure of where to start, or just tired of being sold unrealistic perfection — I see you. You are exactly who I built Luraya for.

This is just the beginning. And I’m so grateful to have you on this journey with us.

With love and gratitude,
Shamina Shaikh
Co-Founder, Luraya